Polish potential

According to an Insight Market Research Solutions report entitled Poland Medical Tourism Market 2013 – An Untapped Opportunity, the total revenue generated by the medical tourism sector in Poland will double by 2013, compared to the levels seen in 2009. The 20-per-cent rise in the average spending on medical procedures such as dental crowns, implants and surgeries such as breast augmentation, will drive the industry’s revenues in coming years, according to the research. “Besides this,” continues the report, “the increasing healthcare costs in developed countries will force patients to look for other destinations, like Poland, for medical treatments.”

To read this story and more in full, pick up your copy of ITIJ 113 - out soon!