According to a recent FICCI-Evalueserve study, despite the economic downturn and safety concerns arising from the Mumbai attacks, India’s medical tourism market is expected to reach Rs44 billion by 2012, with the nation set to enjoy a 25-per-cent share in the overall medical tourism marketplace. The survey states that India can expect one million medical tourists in 2012.
There are several factors which have allowed the industry to continue its growth in spite of the challenges in the past two years, including the vast range of healthcare facilities now available, the continuing low cost and the offer of more traditional therapies. The study goes on to say that the number of patient arrivals from the US, UK and Europe has increased, however, the current market for Indian medical tourism is predominantly limited to patients from South and West Asian nations, although it noted there is a great potential to cater to African patients as well.
The FICCI-Evalueserve study also points out that wellness tourism is a subset of medical tourism, and as a niche segment, it draws in high-end inbound tourists. Ayurvedic medicine draws in more medical tourists from western nations such as the US, Canada, Germany, France, Sweden and the Netherland. Kerala is recognised as the most popular wellness destination in India, although other states are also emerging in this segment.